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An offerwall is one of the highest-earning ways to monetize websites and apps that use a virtual currency or rewards system. This guide explains what an offerwall is, exactly how it works, and how publishers use it to turn engaged users into revenue.
What is an offerwall?
An offerwall is a screen, widget, or iframe that shows users a list of offers — tasks they can complete in exchange for in-app currency, points, or rewards. Typical offers include installing an app and reaching a level, signing up for a service, completing a survey, or making a purchase. The publisher earns a commission for every completed action, and shares part of it with the user as a reward.
How an offerwall works (step by step)
- Display: You embed the offerwall (an iframe, SDK, or API feed) in your site or app. Each offer shows its reward and requirements.
- Selection: The user picks an offer and is redirected to the advertiser.
- Completion: The user performs the action (install, sign-up, survey, purchase).
- Verification: The advertiser fires a server-to-server (S2S) postback confirming the conversion.
- Reward: Your platform credits the user automatically, and you keep the difference as profit.
This server-to-server flow is what makes offerwalls reliable and fraud-resistant. Learn more in our developer documentation.
Who uses offerwalls?
- Reward and GPT sites ("get-paid-to" platforms) where users earn cash or crypto.
- Mobile games that let players earn coins, gems, or lives.
- Apps with loyalty points or in-app currency.
- Cashback and survey apps.
Why publishers love offerwalls
Unlike banner ads paid per impression, offerwalls are performance-based: you get paid for completed actions, which means much higher effective CPM (eCPM). They also increase retention, because users come back to earn more. For advertisers, it is pure performance marketing — they only pay for real results.
How offerwall payouts work
Offers are priced by model: CPI (cost per install), CPA (cost per action), CPL (cost per lead), or revenue share. Tier-1 countries (US, UK, CA, AU) pay the most. A good offerwall gives you a wide catalog so every user, in every country, sees something worth completing.
Getting started
You only need three things: a platform with a currency or points system, an offerwall provider, and a postback URL to credit users. With AdswedMedia you can embed the offerwall via iframe or pull offers with our Offers API and be live in minutes.
Ready to monetize your traffic? Start with AdswedMedia today.