Offerwall vs Rewarded Video Ads: Which Earns Publishers More?

Two of the most popular rewarded monetization formats are the offerwall and rewarded video ads. Both reward users with in-app currency, but they earn very differently. Here is an honest comparison to help you choose — or combine — them.

The quick answer

Rewarded video pays small amounts but very often. Offerwalls pay much more per action but convert less frequently. For engaged users and rewards platforms, an offerwall usually earns more total revenue; for casual high-volume game sessions, rewarded video fills more impressions. The best publishers use both.

Rewarded video ads

• How it works: the user watches a short video for a small reward.
• Payout: per view (CPM), typically low per impression.
• Best for: high-frequency moments in games — extra life, double coins.
• Limit: reward fatigue and capped fill in smaller geos.

Offerwalls

• How it works: the user completes an action (install, sign-up, survey) for a larger reward.
• Payout: per action (CPI/CPA/CPL) — far higher per conversion.
• Best for: reward sites, GPT platforms, and apps with motivated earners.
• Limit: lower completion rate, so it suits users who want to earn.

Side by side

eCPM: offerwall is usually much higher for engaged users. Frequency: rewarded video wins. User intent: offerwalls suit "I want to earn" audiences; video suits "give me a quick boost". Effort: video is one tap; offers take longer but pay more.

Why not both?

Use rewarded video for quick, frequent rewards and an offerwall for high-value earning. Together they cover every user and maximize revenue. With AdswedMedia you can add a high-converting offerwall via iframe or API in minutes.

Want the higher-earning format? Try the AdswedMedia offerwall.