SwedPlay
US Courtyard [iOS]
Soccer Referee US Android (Fast Pay)
CA Playtest Pro by BestPlay [iOS]
Fetch Rewards - US
Playtest Pro by BestPlay iOS CA CPE
Open any offerwall and you will see offers with very different payouts: $0.10 for an install, $3 for a survey, $40 for a deposit. The difference comes from the pricing model behind each offer. Knowing how CPI, CPE, CPA and CPL work helps publishers choose which offers to feature, set reward shares and explain to members why some tasks pay more than others.
The main offer types at a glance
| Model | Pays when the user... | Typical payout | Conversion rate |
|---|---|---|---|
| CPI (cost per install) | Installs and opens an app | Low (cents to a few dollars) | High |
| CPE (cost per engagement) | Reaches a level, plays X minutes, completes a tutorial | Medium to high, often multi-step | Medium |
| CPA (cost per action) | Makes a purchase, deposit, subscription or free trial | High (tens of dollars) | Low |
| CPL (cost per lead) | Submits an email, sign-up form or registration | Low to medium | Medium to high |
| Surveys | Completes and qualifies for a survey | Medium, varies by country | Medium (screen-outs are common) |
| PTC / tasks | Views an ad, follows a page, completes a micro-task | Very low | Very high |
CPI: volume offers
Install offers are the entry point for most members. They convert quickly, need no payment and work on almost every device. Payouts are small, so the goal is volume: show them to new members first and use them to build trust before promoting higher-value tasks. Watch for uninstall rules — some advertisers reverse the conversion if the app is removed within days.
CPE and rewarded playtime: the best balance
Engagement offers pay for real activity: reach level 10, play for 30 minutes, finish the tutorial. They are usually multi-reward, meaning the member is paid at each milestone, which keeps them coming back. Rewarded playtime is the purest form: the user earns for verified minutes in a game. For publishers, CPE combines good payouts with far fewer reversals than CPA, because the action is verified inside the app.
CPA: the biggest payouts, the strictest rules
Deposit, purchase and trial offers can pay $20 to $100+, but the advertiser expects a real customer. Expect strict country targeting, new-customer-only rules and reversal of conversions from VPNs, duplicate accounts or cancelled trials. Feature them for established members and make the requirements very clear in the offer description.
CPL: easy wins with quality checks
Lead offers pay for a sign-up or form submission. They convert well and need no purchase, but advertisers check lead quality: fake emails, repeated data or bot submissions get reversed. Rewarding only after the advertiser confirms the lead protects your margin.
How to mix offer types on your wall
- Top of the wall: a few featured CPE or multi-reward games with a strong first milestone.
- For new members: CPI installs and PTC tasks to deliver a first reward within minutes.
- For trusted members: CPA and survey offers with higher payouts.
- Per country: let the network sort by eCPM so each geo sees what actually pays there (see localization and geo-targeting).
Payouts are only half the story: the offer that pays $40 and converts 0.2% earns less per 1,000 views than the $1 offer that converts 15%. Our guide to eCPM shows how to compare them properly.
Which type should you promote?
For most reward sites the answer is CPE and multi-reward games first, CPI for onboarding, CPA for high-trust members. On the AdswedMedia offerwall all of these types sit on one wall and can be filtered through the Offers API, so you can build your own sections per member segment. Apply as a publisher to see live payouts for your countries.
Frequently asked questions
What is the difference between CPA and CPI?
CPI pays for an app install, usually a small amount with a high conversion rate. CPA pays for a deeper action such as a purchase, deposit or trial, with much higher payouts but strict quality rules and more reversals.
Which offerwall offers pay the most?
CPA offers such as deposits, purchases and paid subscriptions have the highest single payouts. In practice, multi-reward CPE game offers often earn more per member because they convert far more often and pay at every milestone.
Why was a CPA conversion reversed?
Common reasons are VPN or proxy use, a country mismatch, an existing customer, a cancelled trial or duplicate accounts. Make the requirements clear to members and hold rewards until the advertiser confirms the action.
What is a multi-reward offer?
An offer with several paid events inside one app, for example install, reach level 5 and reach level 20. The member is rewarded at each step, which raises completion rates and keeps them engaged longer.