US Courtyard [iOS]
SwedPlay
Soccer Referee US Android (Fast Pay)
CA Playtest Pro by BestPlay [iOS]
Fetch Rewards - US
Playtest Pro by BestPlay iOS CA CPE
Crypto faucets and paid-to-click (PTC) sites have plenty of traffic and a serious problem: banner ads pay almost nothing on it. Visitors come from low-value countries, many run ad blockers, and ad networks treat reward traffic as low quality. An offerwall flips the model: instead of earning per view, you earn per completed task, and the same visitors who ignore banners happily complete offers to grow their balance.
Why banner RPM is so low on faucet and PTC traffic
- Geo mix — a large share of faucet users are in countries where display CPMs are a fraction of US rates.
- Ad blockers and bots — a chunk of impressions are never seen or never counted.
- Network policies — many display networks restrict or pay less for incentivized and reward sites.
- Banner blindness — users are on the page to claim, not to browse ads.
Offerwall economics for a reward site
With an offerwall you are paid per conversion: an app install, a survey, a game milestone or a sign-up. A user who is worth a fraction of a cent per banner view can be worth dollars when they complete a few offers. You share part of the payout with the user (50% to 70% is typical on faucets and PTC sites) and keep the rest. Because the user chooses to complete the task, ad blockers do not matter, and because payouts are per action, low-CPM countries still earn through installs, games and local offers.
| Banner ads | Offerwall | |
|---|---|---|
| You earn per | 1,000 impressions | Completed offer |
| Affected by ad blockers | Yes | No |
| Low-CPM countries | Very low revenue | Still earn from installs and games |
| User incentive | None | User is rewarded, so they engage |
| Fraud risk | Invalid clicks | Reversed conversions (manageable with holds) |
How to add an offerwall to a faucet or PTC site
- Create a publisher account — apply on AdswedMedia and add your site.
- Embed the wall — add an "Offers" or "Earn more" tab that loads the offerwall iframe with the logged-in user's ID, or list offers in your own layout with the Offers API.
- Set up the postback — when a conversion is approved, the network calls your URL; credit the user's balance in satoshi, points or your site currency. See the postback setup guide.
- Decide the reward share and display it clearly (for example "earn up to 70% of every offer").
- Add a pending period before offer earnings become withdrawable so reversals can be deducted.
Which offers convert for faucet and PTC audiences
- App installs and games — quick, no payment, available in nearly every country.
- Multi-reward games — players keep coming back for the next milestone; great for retention.
- Surveys — strong for US, UK, CA, AU and EU users; lower fill elsewhere.
- Sign-ups and trials — higher payouts for engaged users with verified accounts.
- PTC and tasks — keep paid clicks as the daily habit, and position the offerwall as the way to earn real money.
Fraud: the one thing to get right
Faucet and PTC sites attract multi-accounters and VPN users. Advertisers reverse conversions from them, and the loss lands on you if the reward was already paid. Block VPN and proxy traffic, enforce one account per device, hold offer earnings for 24 to 72 hours and deduct reversals automatically. Our guide on reducing chargebacks lists every control.
Expected results
Sites that add an offerwall next to a faucet or PTC section usually see offer revenue overtake display revenue within weeks, driven by a small share of users who complete several offers. Promote the wall on the claim page, in the dashboard and in payout emails, and compare revenue per user by country to decide where to push offers hardest. More on the numbers in offerwall revenue benchmarks.
Frequently asked questions
Can a crypto faucet use an offerwall?
Yes. Faucets add an Offers tab that loads the offerwall with the user ID, and the postback credits the user in satoshi, points or site currency when a conversion is approved.
Why do banner ads pay so little on PTC sites?
Reward traffic comes largely from low-CPM countries, often uses ad blockers, and many display networks pay less for incentivized sites. Offerwalls pay per completed action instead, so those factors matter far less.
How much should I share with users?
Most faucet and PTC sites share 50% to 70% of the offer payout with the user and keep the rest to cover payouts, hosting and promotions.
Will offerwall advertisers accept faucet traffic?
Yes, when the traffic is genuine. Block VPN and proxy users, prevent multi-accounting and hold rewards for a short period so reversed conversions can be deducted.