How to Monetize a Mobile App or Game With an Offerwall

Mobile apps and games with in-app currency have a powerful monetization option beyond banners and rewarded video: the offerwall. This guide shows how to monetize a mobile app or game with an offerwall and maximize revenue per user.

Why offerwalls work so well in apps

Most users never spend money in your app. An offerwall lets non-paying users "pay" with their time — installing other apps, completing surveys, or signing up — and earn your in-app currency. You monetize the 95%+ who would otherwise generate nothing, while improving engagement and session length.

SDK, iframe or API?

• iframe / web view: the fastest integration — load the offerwall in a web view inside your app.
• Offers API: pull the offer feed and build a fully native UI with total design control.

Both attribute conversions with a user ID and credit through S2S postbacks. See our docs and API reference.

Integration steps

1. Sign up and add your app as a property.
2. Embed the offerwall web view or call the Offers API.
3. Pass the user ID so rewards are attributed correctly.
4. Set your postback URL to credit currency automatically.
5. Test a conversion, then ship.

Designing rewards that convert

Set a clear exchange rate and surface the offerwall at natural "I need more currency" moments — out of lives, low balance, or a store screen. Highlight high-value offers and show progress so users finish multi-step tasks.

What eCPM to expect

Offerwall eCPM depends on geo, offer quality, and placement, and usually beats rewarded video for engaged users because payouts are per completed action. Tier-1 traffic earns the most.

Protect your economy from fraud

Use S2S postbacks, device and IP checks, and reward only verified conversions. A good provider filters most fraud for you.

Ready to monetize your app? Get started with AdswedMedia.